Strategy & marketing

Original content is getting more weight.

Meta says original posts accounted for 75% of Instagram recommendations in the U.S. by the end of 2025, while Facebook's ranking improvements increased views of organic feed and video posts. The platforms are signaling a preference for work that adds something new.

The takeaway: build social content from what your team actually sees, knows, and can prove—not from recycled filler.

Web & digital

WordPress released an urgent security update.

WordPress 7.0.2, released July 17, addresses one critical and one high-severity security issue. WordPress enabled forced automatic updates for affected versions, but site owners should still verify that the update completed and that backups and monitoring are healthy.

The takeaway: website maintenance is an operating function, not a task to revisit only when something breaks.

Film & photography

Creative tools are cutting more production friction.

Adobe's June Creative Cloud updates expanded Lightroom's culling and editing workflow, added photo-to-video capabilities, and introduced new tools across Premiere and After Effects. More of the mechanical work can now happen inside the core creative workflow.

The takeaway: use automation to accelerate selects, masks, and adaptations—then keep human judgment on the story, pacing, and final frame.

PR & communications

Newsrooms still need useful, prepared sources.

In Cision's 2026 survey of more than 1,800 journalists, 66% said they rely on PR-provided content—including pitches, releases, and media kits—for story ideas. Under-resourced newsrooms still value organizations that make credible information easier to use.

The takeaway: a timely pitch with evidence, expert access, and usable assets beats a generic announcement.

Give your social calendar an originality check.

Review the next four posts. Each should add an observation, useful answer, point of view, or piece of evidence that only your organization could provide.

Confirm your website's maintenance loop.

Make sure updates, backups, uptime monitoring, security checks, and rollback plans have a clear owner—and that someone has verified them recently.

Capture once, plan for many formats.

At the next shoot, gather horizontal and vertical footage, stills, room tone, short interviews, and clean B-roll so one production day can support multiple channels.

Build a ready-to-send media folder.

Keep current leadership bios, approved headshots, logos, a fact sheet, image captions, spokesperson contact information, and evergreen B-roll in one place.